✨Competing Against Luck: The Story of Innovation and Customer Choice
Mua hàng tại Shopee giảm thêm 30%
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.
Mua sản phẩm tại Shopee + FreeShip
Thinking , Fast and Slow Thinking, Fast and Slow The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.
21 Secrets Of Million-Dollar Sellers In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who
Elon Musk: How The Billionaire CEO Of Spacex And Tesla Is Shaping Our Future Elon Musk: How The Billionaire CEO Of Spacex And Tesla Is Shaping Our Future In Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, veteran technology journalist Ashlee Vance provides the first inside
DO LUNCH OR BE LUNCH Here is a refreshing antidote to the change manifestos and reinvention tracts that currently crowd the business bookshelves. Do Lunch or Be Lunch is a provocative argument for predictability as the most powerful of management tools. People
Re-Entrepreneuring: How Organizations Can Reignite Their Entrepreneurial Spirit It is assumed that in the development of an organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's ante- and neo-natal
Trump: The Art Of The Deal Trump: The Art Of The Deal President Donald J. Trump lays out his professional and personal worldview in this classic work - a firsthand account of the rise of America’s foremost deal-maker. “I like thinking
The Black Swan: Second Edition The Black Swan: Second Edition The Black Swan is a standalone book in Nassim Nicholas Taleb's landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we
Leadership and the One Minute Manager Updated Ed: Increasing Effectiveness Through Situational Leadership II This updated edition of management guru Ken Blanchard’s classic work Leadership and the One Minute Manager teaches leaders the world renowned method of developing self-reliance in those they manage: Situational Leadership II. From Leadership and
Secret Of Millionaire Mind Secrets Of The Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of
Sách Ngoại Văn - One Up On Wall Street - How To Use What You Already Know To Make Money In The Market MÔ TẢ SẢN PHẨM : One Up On Wall Street: How To Use What You Already Know To Make Money In The Market More than one million copies have been sold of this seminal book
Sách tiếng Anh - Money: Master The Game: 7 Simple Steps To Financial Freedom "Tony Robbins needs no introduction. He is committed to helping make life better for every investor. Every investor will find this book extremely interesting and illuminating" - Carl Icahn, billionaire and investor. "Tony Robbins is
Whatever You Think, Think the Opposite From Publishers Weekly Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of
What You Do Is Who You Are: How To Create Your Business Culture (Hardback) What You Do Is Who You Are: How To Create Your Business Culture Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational
Mind Maps at Work: How to Be the Best at Your Job and Still Have Time to Play Bestselling author Tony Buzan brings his groundbreaking Mind Maps® system to the world of business. Tony Buzan has used his patented Mind Maps system to teach millions of people around the world how to unlock
Sách tiếng Anh - Winning: The Ultimate Business How-To Book The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. Jack Welch knows how to win. During
Sách tiếng Anh - Usborne Business for Beginners Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your
Unshakeable After interviewing fifty of the world's greatest financial minds and penning the #1 New York Timesbestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your
Never Lose a Customer Again Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on
HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from
The Richest Man In Babylon Beloved by millions, George S. Clason's classic business book reveals the financial principles that hold the key to personal wealth. THE SUCCESS SECRETS OF THE ANCIENTS - AN ASSURED ROAD TO HAPPINESS AND PROSPERITY Countless
Trạm Đọc | Sách - Giải mã siêu trí tuệ Sách - Giải mã siêu trí tuệ Tên Nhà Cung Cấp Alpha Books Tác giả Vishen Lakhiani Người Dịch Nguyệt Minh Năm XB 2020 Trọng lượng (gr) 350 Kích thước 23 x 15 cm Số
Getting to Yes: Negotiating an agreement without giving in The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private
Sách tiếng Anh - Everybody Lies: What The Internet Can Tell Us About Who We Really Are Everybody Lies: What The Internet Can Tell Us About Who We Really Are Insightful, surprising and with ground-breaking revelations about our society, Everybody Lies exposes the secrets embedded in our internet searches, with a foreword
Winning with People Discove the People Priciples that Work for You Every Time Relationships are at the heart of every positive human experience. Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone. The most sophisticated leaders and salespeople will pick up on skills
The 48 Laws Of Power Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this
Why Nations Fail: The Origins of Power, Prosperity, and Poverty Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and
The Art of War (Harper Perennial Modern Classics) The Art of War (Harper Perennial Modern Classics) Sun-tzu's The Art of War is the classic work on strategic thinking. Throughout recorded history, Sun-tzu's wisdom, rules, and philosophy have been eagerly embraced by warriors, leaders, and gentle
The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Collins Business Essentials) Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices
Measure What Matters INSTANT NEW YORK TIMES BESTSELLER 'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates 'Management What Matters is a must read for anyone motivated to improve their organization' - Former
The 17 Essential Qualities Of Team Player (Ie)* Where can a person go to learn how to become a better team player? Your choices are definitely limited. John C. Maxwell takes the pain out of knowing what makes a team tick. If you
Built to Last: Successful Habits of Visionary Companies "This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a
How to Get Your Point across in 30 Seconds or Less Learn how to get your listener's attention, keep her interest, and make your point--all in thirty seconds! Milo Frank, America's foremost business communications consultant, shows you how to focus your objectives, utilize the "hook" technique,
Setting the Table: The Transforming Power of Hospitality in Business A landmark, bestselling business book and a fascinating behind-the-scenes history of the creation of Danny's most famous eating establishments, Setting the Table is a treasure trove of valuable, innovative insights applicable to any business or
The Making Of A Manager: What To Do When Everyone Looks To You The Making Of A Manager: What To Do When Everyone Looks To You Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this
Think And Grow Rich Think And Grow Rich Think and Grow Rich is a 1937 personal development and self-help book by Napoleon Hill. The book was inspired by a suggestion from Scottish-American business magnate and philanthropist Andrew Carnegie. While
Find Your Why Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off.
The Greatest Salesman in the World What you are today is not important... for in this
The Everything Guide to Investing in Cryptocurrency: From Bitcoin to Ripple, the Safe and Secure Way to Buy, Trade, and Mine Digital Currencies Cryptocurrency--a digital asset that uses cryptography to secure all of its transactions, making it nearly impossible to counterfeit--is moving into the mainstream, receiving coverage from major financial websites such as Forbes and Bloomberg, as well
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want
Leading Women: 20 Influential Women Share their Secrets to Leadership, Business, and Life Stop waiting around for the career―and life―that you deserve and start taking the reins! Leading Women shows you how to claim power and respect, conquer your internal barriers, and change the world by helping other
Sách tiếng Anh - Rework: Change The Way You Work Forever Rework: Change The Way You Work Forever Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that,
Alibaba: The House That Jack Ma Built In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time (Paperback) Never Eat Alone Do you want to get ahead in life? climb the ladder to success? master networker keith ferrazzi says the secret is in reaching out to others - in using the power of
Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting It Wrong Named by Fast Company as a "Top 10 Book You Need to Read This Year" In Mistakes I Made at Work, a Publishers Weekly Top 10 Business Book for Spring 2014, Jessica Bacal interviews twenty-five
Sách tiếng Anh - Exponential Organizations Exponential Organizations Cuốn sách về Tăng trưởng, Đổi mới và Lãnh đạo năm 2014 của Frost & Sullivan Trong kinh doanh, hiệu suất là chìa khóa. Về hiệu suất, cách bạn tổ chức có thể
The 3rd Alternative: Solving Life's Most Difficult Problems From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People--hailed as the #1 Most Influential Business Book of the Twentieth Century--The 3rd Alternative turns Dr. Stephen R. Covey's formidable insight to a
Trump: Think Like a Billionaire: Everything You Need to Know About Success, Real Estate, and Life It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how
The 25 Most Common Sales Mistakes And How to Avoid Them In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do: Don't sell against
The Laws of Money: 5 Timeless Secrets to Get Out and Stay Out of Financial Trouble In her fourth consecutive runaway New York Times bestseller, America's most trusted personal finance expert, Suze Orman, reveals the 5 Laws of Money that apply to everyone. Whether you are young or old, whether you
The 7 Wonders That Will Change Your Life Paperback Radio and television host Glenn Beck has experienced the rollercoaster of life like few others. From the suicide of his mother when he was just thirteen, to his eventual alcoholism, depression, divorce, unemployment, and health
The Social CEO: How Social Media Can Make You A Stronger Leader The Social CEO: How Social Media Can Make You A Stronger Leader There remains a huge gulf in understanding by many leaders of what some are calling the Social Age - huge changes going on
The Leader Who Had No Title: A Modern Fable On Real Success In Business And In Life For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in
The Way We're Working Isn't Working Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing
Misbehaving : The Making Of Behavioural Economics (Paperback) Misbehaving: The Making Of Behavioural Economics From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything (Revised Edition Includes New Material) Freakonomics (New Edition) Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions
101 Tình Huống Nhân Sự Nan Giải Sách - 101 Tình Huống Nhân Sự Nan Giải (Tái Bản 2020) Tác giả Paul Falcone Dịch Giả Nguyễn Đình Viễn dịch, Nhóm VNHR hiệu đính NXB NXB Lao Động Xã Hội Kích thước 16x24
Real Estate Investing 101 Real Estate Investing 101: From Finding Properties and Securing Mortgage Terms to REITs and Flipping Houses, an Essential Primer on How to Make Money with Real Estate A comprehensive, accessible, and easy-to-understand guide to everything
Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio (Adams 101) Hardcover – January 1, 2016 by Michele Cagan CPA (Author) Too often, textbooks turn the noteworthy details of investing into tedious discourse that would put even Warren Buffett to sleep. Investing 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps
My Warren Buffett Bible - Hardcover My Warren Buffett Bible The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money have
How To Get To The Top How To Get To The Top Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? In How to
👁️ 35 | ⌚2025-09-16 23:12:24.380
VNĐ: 470,400
Mua hàng tại Shopee giảm thêm 30%
VNĐ: 470,400
Mua hàng tại Shopee giảm thêm 30%
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want
Sách - Global Success - Bài Tập Tiếng Anh 10 - Tập 1 (Có Đáp Án) Global Success - Bài Tập Tiếng Anh 10 - Tập 1 (Có Đáp Án) * Nội dung Sách bài tập tiếng Anh lớp 10 4 kỹ năng được biên soạn theo bộ sách Global Success
Lũ Trẻ Làng Ồn Ào (Tái Bản 2023) Lũ Trẻ Làng Ồn Ào Tác phẩm “Tôi viết để làm vui đứa trẻ trong tôi, và tôi chỉ có thể hi vọng rằng những đứa trẻ khác cũng cảm thấy vui theo cách đó.”
Nâng Cao Từ Vựng Tiếng Tây Ban Nha Theo Chủ Đề Bằng Hình Ảnh Nâng Cao Từ Vựng Tiếng Tây Ban Nha Theo Chủ Đề Bằng Hình Ảnh Quyển sách “Nâng cao vốn từ vựng tiếng Tây Ban Nha theo chủ đề bằng hình” được bố cục sách gồm
Mặt dây chuyền Phật Di Lặc đá mã não 36x34x8mmm - Ngọc Quý Gemstones Mặt dây chuyền đá mã não Cách đây 10 năm, Mã Não từng làm mưa làm gió trên thị trường phong thủy, được xem là một trong 7 loại trân bảo của Nhà Phật.Với những
Dép Đế Trấu Nam 2 Khóa Charcoal DC01 Dincox Giày thể thao snearker Dincox Shoes/ Cox Shoes Giày chuẩn Âu – Giá ưu Việt Tự hào thương hiệu Việt MADE IN VIỆT NAM ——————————————————————— MÔ TẢ SẢN PHẨM • Thương hiệu: Dincox • Xuất
Bát Gốm 11.5cm - LOVERAMICS (RICE BOWL) - Bộ Sưu Tập ER-GO! TAUPE DESIGNED BY SIMON STEVENS - Multifunctional and versatile for everyday use - Glazed and unglazed finishes add sophisticated contrast to this simple shape - Serve both eastern and western food well DIMENSIONS: Diameter 11.5cm ;
Sách - Of Mice and Men by John Steinbeck - English Book Tác giả: John Steinbeck Nhà xuất bản: Penguin Năm xuất bản: 2017 Công ty phát hành: 66Books Loại bìa: Bìa mềm Số trang: 105 Trang Ngôn ngữ: Tiếng Anh ISBN: 9781405964098 'Guys like us, that
Vali vải du lịch SSC-20 Vali vải Shellpod là thương hiệu vali cao cấp đến từ Nhật Bản. Với thiết kế đơn giản, thanh lịch nhiều túi cần thiết cho chuyến du lịch hay chuyến công tác của mình. Khóa
![[8 màu - 3 size] Combo 3 hũ nến thơm hình búp sen Eden Candle FTRAMART (Tùy chọn size: 45 giờ, 60 giờ, 72 giờ)](/datafiles/2025-06/6e352232cf0e068dabf2452c0102f855.jpg)
[8 màu - 3 size] Combo 3 hũ nến thơm hình búp sen Eden Candle FTRAMART (Tùy chọn size: 45 giờ, 60 giờ, 72 giờ) Siêu Thị Nến - Thành viên Công ty Cổ Phần FTRAMART || Hợp tác sản xuất và phân phối chính hãng dòng sản phẩm thương hiệu EDEN CANDLE, MISS CANDLE, QUANG MINH CANDLE, R.I.D, LUCKY
Miband 7 Pro - Bộ 5 miếng dán Miếng TPU Miband 7 pro/ Smart Band 7 Pro/ Band 7 Pro Miband 7 Pro - Bộ 5 miếng dán Miếng TPU miband 7 Pro / Mi Band 7 Pro Dòng máy: Miband 7 / Miband 7 Pro Thương hiệu phù hợp: Xiaomi Miband Tính năng: Chống
Bảng Nỉ Đa Năng 80 x 60 cm - Màu Xanh Dương Bảng Nỉ Đa Năng 80 x 60 cm - Bảng dùng để ghim và đính hình ảnh, màu xanh dương, ghim không để lại dấu. - Bảng treo tường nên được thiết kế 2 móc
Phương Pháp Ngồi Thiền (Tái Bản) Phương Pháp Ngồi Thiền Phương Pháp Ngồi Thiền: Pháp môn thiền định là cơ sở để khai triển trí tuệ, lại càng là phương tiện y cứ để giải thoát khổ não, đối với thân
Combo Sách Tô Màu Tâm Linh - Tô Màu Theo Cách Của Bạn Để Khai Mở Trực Giác Diệu Kỳ " Tác giả: Đội ngũ biên tập của Chartwell Books biên soạn Thể loại: Sách
Combo Sách Mai Lan Hương: Ngữ Pháp Tiếng Anh + Giải Thích Ngữ Pháp Tiếng Anh (HASA) (Bộ 2 Cuốn) Combo Sách Mai Lan Hương: Ngữ Pháp Tiếng Anh + Giải Thích Ngữ Pháp Tiếng Anh GIỚI THIỆU: 1. Ngữ Pháp Tiếng Anh - HASA. Ngữ Pháp Tiếng Anh, tác giả Mai Lan Hương -
Combo Ăn Gì Cho Không Độc Hại Và Ăn Gì Không Chết (2 Cuốn) Dinh dưỡng là một đề tài rối rắm . Không chỉ là chuyện ăn, nó còn gắn liền với khoa học, văn hóa, truyền thống, sức khỏe, cảm giác được chăm sóc, sự no ấm,
Combo sách Chăm Sóc Sức Khỏe: Ăn Ít Để Khỏe + Sức Khỏe Trong Tay Bạn - Tập 1 (Bộ 2 cuốn / Sách Y học) Combo sách Chăm Sóc Sức Khỏe: Ăn Ít Để Khỏe + Sức Khỏe Trong Tay Bạn - Tập 1 (Bộ 2 cuốn / Sách Y học) 1, Ăn Ít Để Khỏe Trong những năm
Sách - Bách Khoa Dạy Trẻ Học Sớm - Bé 2 Tuổi Bách Khoa Dạy Trẻ Học Sớm - Bé 2 Tuổi : Thời Kì Hoàng Kim Trong Qúa Trình Phát Triển Của Trẻ Nhỏ ------------ Cha mẹ có biết: trẻ 1 tuổi đã có thể tự
ASTERIX - TOME 15 - LA ZIZANIE César cherche encore et toujours à faire disparaître le petit village gaulois. Cette fois-ci, il envoie Tullius Détritus, un romain peu recommandable, qui a le don de semer la zizanie partout où il passe. Et
SÁU NGƯỜI ĐI KHẮP THẾ GIAN - TẬP 1 Họ là bốn người Mỹ, một cô gái Na Uy, một cô gái Anh đã cùng nhau đối diện với cuộc đời trong cuộc Thập Tự Chinh kiếm tìm những giá trị mới… Như một
Vỏ Hột Quẹt Bật Lửa Xăng Đá Promise BNC 013 Thiết Kế Sang Trọng Tinh Tế Đẹp Độc Lạ - Dùng Xăng Bấc Đá Cao Cấp *LƯU Ý: Sản phẩm là Hộp Quẹt Bật Lửa KHÔNG CHỨA XĂNG/GAS. Quý khách nhận hàng vui lòng nạp thêm xăng/gas vào để sử dụng. Xin Cám ơn! - Nhãn hiệu: Promise - Mã sản
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want