This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond .
Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing
The Social CEO: How Social Media Can Make You A Stronger Leader There remains a huge gulf in understanding by many leaders of what some are calling the Social Age - huge changes going on
You, Inc.: The Art of Selling Yourself In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his
Finalist for the 2015 Financial Times and McKinsey Business Book of the Year Best business book of the week from I The author of Power, Stanford business school professor, and a leading management thinker offers
Trump: The Art Of The Deal President Donald J. Trump lays out his professional and personal worldview in this classic work - a firsthand account of the rise of America’s foremost deal-maker. “I like thinking
Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'.
Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake - something that is nice to do but never really essential. But by turning
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want
Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your
Too often, textbooks turn the noteworthy details of investing into tedious discourse that would put even Warren Buffett to sleep. Investing 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps
Where can a person go to learn how to become a better team player? Your choices are definitely limited. John C. Maxwell takes the pain out of knowing what makes a team tick. If you
Master Your Time, Master Your Life: The Breakthrough System To Get More Results, Faster, In Every Area Of Your Life "Time is money," as the saying goes, but most of us never feel we have
Learn how to get your listener's attention, keep her interest, and make your point--all in thirty seconds! Milo Frank, America's foremost business communications consultant, shows you how to focus your objectives, utilize the "hook" technique,
Women worldwide are breaking their silence—coming forward against the men that have oppressed and abused them in the #MeToo movement. It’s an exciting, liberating moment time of female empowerment—but now we have to relearn how
THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 208 Kích thước: 155 x 233 x 14 (mm) Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on
How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem
Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready? If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through
In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do: Don't sell against
Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to actually closing the deal, they fail and the sale
Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he
Lean In: Women, Work, and the Will to Lead Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government
Cryptocurrency--a digital asset that uses cryptography to secure all of its transactions, making it nearly impossible to counterfeit--is moving into the mainstream, receiving coverage from major financial websites such as Forbes and Bloomberg, as well
Building and maintaining a successful team is no simple task. Even people who have taken their teams to the highest level in their field have difficulty recreating what accounted for their successes. Is it a
The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. Jack Welch knows how to win. During
A crash course in managing productive, successful, and happy employees!Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that
Googled: The End of the World As We Know It A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that
Way Of The Wolf: Straight Line Selling: Master The Art Of Persuasion, Influence, And Success Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step
Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this
In her fourth consecutive runaway New York Times bestseller, America's most trusted personal finance expert, Suze Orman, reveals the 5 Laws of Money that apply to everyone. Whether you are young or old, whether you
Be inspired to transform your business to change the world. Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism?
Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but
In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries that set them apart. These are the secrets of the world’s best salespeople who
After interviewing fifty of the world's greatest financial minds and penning the #1 New York Timesbestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your
For twenty-five centuries, men have used Sun Tzu's classic The Art of War as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private
Rationality: What It Is, Why It Seems Scarce, Why It Matters (Random House Large Print) NEW YORK TIMES BESTSELLER “In our uncertain age, which can so often feel so dark and disturbing, Steven Pinker has
The Leading Brain A cutting-edge guide to applying the latest research in brain science to leadership - to sharpen performance, encourage innovation, and enhance job satisfaction. **Featured on NPR, Success, Investor Business Daily, Thrive Global,
What You Do Is Who You Are: How To Create Your Business Culture Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational
From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People--hailed as the #1 Most Influential Business Book of the Twentieth Century--The 3rd Alternative turns Dr. Stephen R. Covey's formidable insight to a
The Infographic Guide For Entrepreneurs: A Visual Reference For Everything You Need To Know Everything you need to know about starting your own independent business—and earning big—through easy-to-understand infographics. Start your dream business, optimize your
Thinking, Fast and Slow The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.
Rework: Change The Way You Work Forever Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that,
The 7 Secrets Of Leadership Success Business leaders know they need to engage their workforce more in strategy; they know several of their senior players do not model the culture change they want to see;
My Warren Buffett Bible The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money have
One Click: Jeff Bezos And The Rise Of Amazon.Com An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping
Never Eat Alone Do you want to get ahead in life? climb the ladder to success? master networker keith ferrazzi says the secret is in reaching out to others - in using the power of
SuperFreakonomics Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics—the long awaited
The Making Of A Manager: What To Do When Everyone Looks To You Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this
Sách - 101 Tình Huống Nhân Sự Nan Giải (Tái Bản 2020) Tác giả Paul Falcone Dịch Giả Nguyễn Đình Viễn dịch, Nhóm VNHR hiệu đính NXB NXB Lao Động Xã Hội Kích thước 16x24
From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just
For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in
Bad Blood: Secrets And Lies In A Silicon Valley Startup The Financial Times & McKinsey Business Book of the Year A New York Times Notable Book A Washington Post Notable Book One of the Best Books of the Year: NPR, San Francisco
Beloved by millions, George S. Clason's classic business book reveals the financial principles that hold the key to personal wealth. THE SUCCESS SECRETS OF THE ANCIENTS - AN ASSURED ROAD TO HAPPINESS AND PROSPERITY Countless
Radio and television host Glenn Beck has experienced the rollercoaster of life like few others. From the suicide of his mother when he was just thirteen, to his eventual alcoholism, depression, divorce, unemployment, and health
The Fourth Industrial Revolution The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And
In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the
How To Get To The Top Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? In How to